December 14,2018

On December 14, 2018, as one of IPR Service partners of Alibaba, BOB Internet Working Group (BIWG) was invited to attend the Alibaba Intellectual Property Agency Day and Alibaba Intellectual Property Service Market Conference at Beijing Wangjing Hyatt Hotel.

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This conference invited the president of China Trademark Association, INTA APAC chief representative, distinguished guests engaged in CCPIT Patent and Trademark Law Office, sharing extremely professional industry information. At the same time, Alibaba chief platform management officer and responsible person for actual brand protection also attended the meeting and made statement. In this meeting, Alibaba brand protection team reviewed the history of brand protection and the process of system improvement, sharing the relevant business report in specific numbers.

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During the conference, Alibaba released an intellectual property service platform for SME: Alibaba Intellectual Property Service Market (service name). The service is closely coordinated with the intellectual property service agency by Alibaba brand protection team, it is a milestone to turn the business subject centering on safeguarding rights to the comprehensive service including confirming and using rights. Alibaba’s intellectual property service market will be the fifth largest segment following the four existing service sectors of “e-commerce tools”, “brand marketing”, “content ecology” and “enterprise services”. With Alibaba’s accumulated business knowledge, intellectual property issues in the other four sectors, and its technology strength of the overall platform, it will provide high-quality and integrated intellectual property services.

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As a partner of Alibaba, BOB is also looking forward to providing a series of functions and measures with a deeper and higher depth to rights holders and agencies, which will be different from the previous ones, to help solve various related issues on e-commerce platforms.

 

Yining ZHOU
Director of Innovation Business Dept.
Partner
BOB Intellectual Property Service Ltd.