It is regulated in Trademark Law that a registered trademark can not be registered no matter what class it belongs to when it conflicts with copyright acquired earlier by others. Therefore, somebody can cancel similar trademarks registered later in China if he can prove that he owns the copyright.

In these cases of opposition and invalidation, a prior copyright can be proved if there is a copyright registration certificate. But if the copyright is not registered, much evidence and proof will be needed when each case is heard, i.e, it will be more convenient to adduce proof if the company registers copyright in practical operation.

Most well-known companies have registered copyright on their graphic trademarks.

As to counterfeit and infringing goods awash in the world, eliminating this situation completely is very difficult although governments and the public are taking various measures. Especially in China, both foreign companies and domestic companies can not avoid this.

If you want to start business in this market condition, register copyright in advance. If you have recordation certificate, your rights will be protected.

Copyright in China has a wide range of application, so it can crack down counterfeit and infringing goods effectively.