O2O:　Abbreviation for Online to Offline

O2O, generally speaking, is a word frequenty used in recent IT Industry. With the rapid development of China E-commerce platforms, more fake products are channeled via online platform. BOB used O2O to illustrate new mode in IPR protection, that is, collecting and analyzing infringing information at online platform, and obtain the information of the related offline entities, then conduct offline investigation and raid action accordingly.

BOB O2O Service Characteristics　

  • Online investigation is not conducted via numerous men, instead the work is carried out by our professionals who collect information via IT system, locate the suspicious clues and make preparation for offline investigation and raid action.
  • Due to E-commerce business has no geographical restrictions, therefore the locations of the offline entities are not certain. BOB has a network of offices distributed in the areas where the production and circulation is quite popular. BOB would act quickly and effectively to strike the infringers.
  • With the assistance from our experienced IPR protection lawyer as well as the good communications with administrative and judicial organs, BOB law-affair staff could ensure efficient service in raid action.

O2O Solution Chart

Online
Investigation
preparation
Obtain basic
information
Analyze basic
information
Screen-out
and Confirm
Check target
online store
Select the E-commerce platform (Taobao/Alibaba)
Set the keyword of fake products
Collect basic information of target products
Analyze the geographical distributions of stores, the ratio as well as price range, etc.
Screen out the suspicious stores, confirm them one by one and fix the target stores.
Conduct online investigation into the online target stores.
Offline
Investigation
preparation
Onsite
investigation
Result
analysis
Raid
preparation
Raid
Map out offline investigation based upon online investigation result.
Carry out physical investigation into the target obtained on the Internet
Based upon online and offline investigation findings, if there is infringement, a raid action plan should be drafted. With the help of lawyer, we make preparation to obtain necessary evidences on the raid spot.
Conduct pre-raid investigation or notarization and lodge complaint to local authority.
Coordinate with local authority and enforce offline action.

Taobao ‘credit complaint’ launches new member

On Apr.1, 2015, Taobao is buttoning on new system of infringing info deletion called ‘credit complaint’ BOB is privileged to the new deletion system Only the IPR agents and IPR holders with accurate history record can have the privilege

What is credit complaint

Based upon the trust on the IPR holders as well as the ‘integrity principle’ The third party (Taobao)assists for IPR protection activity. The ‘credit complaint’ system aims to help those honest, cautious and careful IPR holders with history record at taobao complaint platform enjoy more convenient IPR proection experience.

Strength of credit complaint

①Processing time（in priority ）

Benefited from the ‘credit complaint’system, once the complaint is submitted online,it will be processed within 1 to 3 working days. Otherwise, those outside ‘credit complaint’system would be processed within 5-7 working days.

②Flexible and in-time contact with Taobao specialist

Benefited from ‘credit complaint’, the complaint-launched party could come to Taobao specialist for any problem and work it out together.Generally speaking, outside the credit complaint system,it is rather difficult to talk with Taobao specialist during the complaint.

※Two requisites to be member of ‘credit complaint’system ①Complaint accuracy up to 90% ② Countercharge ratio lower than 1.5%

Our performance on taobao complaint platform

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